Tattoo artist Dr. Woo puts quality and craftsmanship above all else. He found these values by doing things the way they used to be done. With integrity. By hand. That’s exactly how Budweiser’s new label was created. From the hand-scripted font to the bold new medallion, 139 years of brewing history shines true and you can hold it in your own hands. Our new label is true to the past and it’s ready for the future, just like the beer inside.